Monday, April 6, 2009

Increasing sales through marketing communications

Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engineers and other construction professionals.

iTunes users ( you must have iTunes installed):
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If you use any other podcasting software:
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Click here for the Windows Media Player (.wmv) version.